Geni Whitehouse Appointed President of Information Technology Alliance 

From the Press Release June 28, 2023

" The Information Technology Alliance (ITA), an independent membership association of leading mid-market technology professionals, consultants and product/service providers in North America, today announced the

appointment of Geni Whitehouse, CPA.CITP, CSPM as President, effective August 1, 2023. Whitehouse’s resume includes roles at Top 100 and niche accounting firms, accounting software developers, consulting and advisory practices, and private industry. She takes the helm at ITA with a mandate to help lead members through an unprecedented era of change, growth and transformation in the accounting and technology sectors, from ongoing staff shortages to private equity investment in firms to the swift entry of generative AI across sectors. "

From the announcement on  Accounting Today

• "My career path and leadership development were guided and enriched in large part by my involvement as an ITA member many years ago, so today's announcement, and career pinnacle, brings me full circle," said Whitehouse, who has held a number of roles over the years at Top 100 firms, niche practices, accounting software developers, consulting and advisory practices, and private industry. "

• ITA is a unique organization that blends professional education and training with industry networking and provides a recurring venue to build lasting and valuable professional associations and friendships. For many longtime members, ITA is a trusted collective for knowledge and information sharing — where members can help one another address business challenges and share best practices in 'the vault.' 

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This role allows me to continue working as a winery consultant for www.bdcocpa.com, a position I have held since 2008 as well as provide accounting professionals advisory training through The Impactful Advisor.  In this new position at ITA, I will have access to the smartest minds in technology where I can gain new insights and tools to share with my firm, my winery clients and my Impactful Advisor students.